CCR Question #2 Draft

Marketing research and plan

In my audience engagement research I learned about many ways to market a film to an audience. Often times a successful film will use multiple techniques to market their product, this often works best. I also learned that within these types of marketing, there are many ways to each one, for example different films have many different types of posters, there's not only one way to make a poster. In the film, Joker, one that I did research on, the posters all had the main character as the focus of them, whereas, Get-Out had posters that showed multiple scenes from the movie. 

We looked at our film and the limitations we would have when it came to marketing it. We concluded on creating a bill board to market our film, then we would have an image of the bill board posted on an Instagram account for our film. We thought this would be effective in advertising to our target audience because a large majority of our audience uses Instagram, and they also drive, therefore they would see our advertising and it would engage them. 

Distribution research and Plan

During my distribution research I learned the importance of video on demand and streaming services today, they have began to pose a threat to movie theaters because many people now just wait till films are available on those services. I also learned that major film releases make the most money in theaters during the first few weeks of a theatrical release. The film, The Irishman, could have made much more money but there was a discrepancy between theaters and Netflix, therefore the movie was only released in select theaters before it was released onto Netflix, to avoid issues like this i devised this distribution plan: we will have a major theatrical release on October 7, but before our major theatrical release we will play our movie a select few film festivals. We will have a short period of time before our film is released to VOD and Netflix, probably around 20-30 days.  

I believe this distribution plan will be effective in reaching our target audience because a large majority of our target audience will have access to Netflix. This will allow younger members of our target audience to watch our film. If older members of our target audience wants to watch our film in a theater, we will also have a major theatrical release. I believe by constructing our distribution research the way I have, the film will be available to as large of an audience as possible.